Geospatial data with Human Intelligence. We gather everything there is to know about a place, interpret it and tell you what to do: where to open, which area to boost or which campaign to launch.
It's our biggest edge. With card transactions in shops and in-store sales we see the spending in each postcode and which other postcodes its buyers come from.
Where spending in the target postcode comes fromSample data
We work with all the data within our reach and interpret it with experience on the ground. We call it Human Intelligence.
How we workWe combine public and private sources to understand who lives there, who visits and who buys. Scroll to see it.
Resident density by block
Resident profile
How many people live there, how old they are, what income households have and what they spend it on.
Visitor profile
Visits by day and hour, length of stay, age and income of the people who pass through, and how people move around it.
Consumer origin
With card transactions in shops and in-store sales we know how much is spent in each postcode and which other postcodes its buyers come from. So you know whether your customer is local or comes from elsewhere, and where to go and find them.
Human Intelligence
Data doesn't decide on its own. Our team reads it against what it knows about the area and gives you a clear conclusion: what is happening, why, and what we recommend you do.
See it with my areaAll of them include what sets us apart: a team that interprets the data and tells you what it means.
You choose a point, its catchment area (on foot, by car, by radius or by administrative area) and a period. We tell you who lives there, who comes and where the spending comes from.
See Tailored in detailYou choose a point, its catchment area (on foot, by car, by radius or by administrative area) and a period. We tell you who lives there, who comes and where the spending comes from.
See Tailored in detailThe same data that explains an area is what you act on. We use it to decide where and when to launch a campaign, and to check afterwards whether it worked.
Which areas bring in visitors and spending, and how much outside customers weigh.
How its surroundings compare with other options before you decide.
Festivals, fairs or campaigns compared with a normal period: visitors, origin and length of stay.
When people arrive, how long they stay and which moments are worth using to open, serve or advertise.
Tell us a location, a neighbourhood or a town and in the demo we'll show you what we see there.
Book a demo
