Tailored
A precise snapshot of one location. What happens around a specific point over a specific period: who lives there, who visits, how long they stay and where the spending comes from.
How it works.
- You choose the locationAn address, a shop or a point on the map.
- We define the catchment areaOn foot, by car, by radius or by administrative area.
- We set the periodThe month or season you want to understand.
- We analyse and interpretWe combine the sources and look for what really matters.
- You get the reportWith the data and our reading of what it means.
What's included.
- Resident profile
- Population, age, disposable income and what households spend on.
- Visitor profile
- Visits, busiest days and hours, length of stay and profile.
- Consumer origin
- Which areas bring in the spending and how much each one weighs.
- Surroundings
- Activity and points of interest around the location.
- Human Intelligence
- Conclusions and recommendations from our team.
When it makes sense.
- Before opening or moving a shop.
- To compare one location with another.
- To plan a campaign in a specific area.
- To understand what happened in a given period.
Other ways to work together
Shall we start with Tailored?
Tell us a location, a neighbourhood or a town and in the demo we'll show you what we see there.
Book a demo