Resident profile
Who lives in the area: how many people, how old they are, what income households have and what they spend it on.
Data doesn't make decisions. People do.
We work with all the data within our reach, but what sets us apart is what we do with it. We call it Human Intelligence.
What Human Intelligence is.
We gather
Public and private sources on who lives in an area, who visits it and where its spending comes from. All on the same map, with the same criteria.
We interpret
A single figure says nothing on its own. We read it in the context of the area: its shops, its calendar, its roadworks, what we already know on the ground.
We recommend
We always finish with a conclusion: what is happening, why, and what we would do in your place, in order of priority.
Three views of every area.
Visitor profile
Who comes, when and how long they stay: busiest days and hours, length of visit and the profile of those who come.
Consumer origin
Where spending comes from: which areas bring in the most, how much outside customers weigh and where the ones who don't come yet are.
Why localtraffic
- We know where spending comes from
- How much is spent in each postcode and which other postcodes its buyers come from, based on real card transactions.
- We interpret, not just measure
- Every analysis comes with a clear reading: what is happening, why and what we recommend you do.
- Experience on the ground
- We know how local retail works and how a town moves. That doesn't show up in any dataset.
- From analysis to action
- We use the same data to launch campaigns and measure their effect.
- Reports people understand
- Made to present and decide on, not only for data experts.
- Aggregated, anonymous data
- We never work with information about specific individuals.
Frequently asked questions
Do I need to learn a tool?
No. We analyse the data for you and hand you conclusions and recommendations, not software you have to learn.
What sets you apart from other data providers?
Above all, spending data: with card transactions in shops and in-store sales we know how much is spent in each postcode and which other postcodes that spending comes from. And Human Intelligence: we don't just hand you data, we tell you what it means and what we would do.
What is Human Intelligence?
It is the part no algorithm does: interpreting the data with experience on the ground and turning it into decisions.
What's the difference between Tailored, Focus and On Demand?
Tailored is a snapshot of one location over a period. Focus follows one or more areas month by month. On Demand is a tailor-made analysis for a specific question.
Is this personal data?
No. All data is aggregated and anonymised: no individual can be identified.
Can you use my own data?
Yes. In On Demand analyses we can combine your data with ours.
What does the demo look like?
We show you an analysis of the area you choose and work out which service fits the decision you need to make.
Which area do you want to understand?
Tell us a location, a neighbourhood or a town and in the demo we'll show you what we see there.
Book a demo