Focus
How an area evolves, month by month. We follow one or more shopping areas for a year and explain every month what has changed, in which area and why.
How it works.
- We draw the areasEach shopping area, drawn to measure.
- We measure every monthThe same indicators month after month, so they can be compared.
- We compareAreas with each other, and each area with its previous months.
- We explain itWhat went up, what went down and why that may be.
What's included.
- Visit trends
- Month by month and by day of the week.
- Visitor profile
- Age, income and length of visit.
- Timing
- How visits spread across hours and days.
- Origin
- Where visitors come from and how far away they live.
- Area comparison
- Every area in a single view.
- Human Intelligence
- A monthly reading of what is going on.
When it makes sense.
- To keep a finger on the pulse of a shopping street or centre.
- To measure the effect of actions sustained over time.
- To spot changes before they show up in sales.
- To compare areas with each other using the same criteria.
Other ways to work together
Shall we start with Focus?
Tell us a location, a neighbourhood or a town and in the demo we'll show you what we see there.
Book a demo